NCIER®

Report page 71

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Evidence [V] p071-08

DHS 'If You See Something, Say Something' raises awareness of terrorism-related signs

One example of public messaging is the U.S. Department of Homeland Security’s “If You See Something, Say Something®” campaign. This is a national campaign with the mission to raise public awareness around recognizing signs of suspicious activity that may indicate a potential nexus to terrorism, as well as how to report this activity to the appropriate law enforcement authorities.

p. 71 · NCIER Claim Map
Fact [V] p071-09

DHS campaign uses materials, co-branding, PSAs and partnerships to amplify message

For this campaign, DHS creates and disseminates public outreach materials, co-brands materials with partners, releases public service announcements, and develops strategic partnerships with public and private organizations who help amplify the message in their communities.

p. 71 · NCIER Claim Map

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